Chelia Batkin

Final Major Project

Using inspection body Ofsted’s (2013) research on UK secondary schools, I analysed recent findings concerning the effective administration of careers advice and guidance to year 9, 10 and 11 students. My final major project aimed to provide a solution to issues highlighted in the report ‘Going in the right direction?’, with an integral and specific aim to be designed in such a way that maximised user accessibility; for a target audience of 13 to 16 year olds. The main objective was to: provide a tool that helped this demographic figure out what career pathway to pursue whilst also inspiring some focus. I wanted to address common misconceptions for a range of disciplines, making pathways that are often avoided due to fear and ignorance become more accessible. Through the design considerations of layout, colour, visuals and interaction; I aimed to create a practical outcome and research project that tackles the initial question: what career do I want to pursue? Contemporary culture is somewhat represented to younger generations as one plagued by recession and therefore unemployment, using design theory alongside media theory I have sought to provide a more positive outlook on the economic sphere; making the decision process in school pupils less daunting and more attainable.